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Marketing management : global perspective, Indian context /

Ramaswamy, V.S,

Marketing management : global perspective, Indian context / by V S Ramaswamy; S Namakumari. - New Delhi : Macmillan ; 2009. - xxxix ; 872 p., 28 cm.

ISBN: 9780230637290

Dewey Class. No.: 330 / RAM

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